SEO stands for “search engine optimization”. It is used to bring traffic to your site through search engines such as Google, Bing, and others. The better your site rank in search engines, the higher the probability you have of attracting customers to your business. SEO is not paid to advertise, SEO uses an “organic ranking” meaning that you do not pay to be in that space. The point of SEO is having your website show up at the top of the page when someone googles something of interest or searches it on another search engine. You will need a good SERP tool to track your rankings. SERP Stands for the Search Engine Results page and a SERP tool helps you track your rankings.
For example, if you had a website where you gave an opinion or a review on different movies, someone could type “The Joker movie review” into google. If you wrote a movie review on “The Joker” you would want people to read your review instead of other people’s reviews, which is why you must rank above other websites with reviews on “The Joker”. The more popular a topic, the more competition there is, which makes it harder for your site to rank at the top. This is why it is so important to know how SEO works so that you can implement different strategies to help with your rank.
How Does SEO Work?
SEO ranks your website based on content and links. It looks at the content to see if it’s relevant, original, long enough and has good spelling and grammar. It also sees if other websites are linking to your page. The better the content, the more other sites will link to your page, which leads to a higher rank. You can get a website audit to fix issues; this will help improve your search engine rankings.
There are two different strategies used in SEO: Black Hat vs. White Hat. Black Hat refers to sneaky tactics users implement to rank quickly. They use tactics such as keyword stuffing, which means including a ton of keywords that have nothing to do with the article in order to rank higher. Other tactics used are, link scraping and duplicating content to rank for a certain keyword. These strategies work well in the short term, but they run the risk of Google penalizing you, or even blacklisting your website so you never rank again. For example, if you spam other website’s comment sections with links to your site, or if you leave your link on pages unrelated to your site, you run the risk of being penalized by google.
White Hat refers to doing things that Google approves of which makes for a positive user experience. These include a low bounce rate, well-labeled images, good content that reads well, and good stats for the site’s page views. Other tactics are a good page layout, complete sentences, good spelling and grammar, and relevant keywords related to the topic of the article. White Hat is the long-term strategy, which allows businesses to grow into a sustainable way of making money online.
Content is King
Although there are many strategies being used to improve your rank in SEO, the most important factor is the content. If you consistently create engaging and relevant content which keeps the reader’s attention, you will be rewarded by Google and other search engines with a high SEO rank.