Tag: Womens

Google signs deal with WNBA to help champion women’s sports

NEW YORK (AP) — The WNBA signed a multiyear deal with Google on Monday to be the presenting partner for the league’s playoffs, part of the technology giant’s efforts to help champion women’s sports.

Twenty-five WNBA games will be televised on ABC and ESPN in celebration of the league’s 25th season, with Google as the presenting sponsor. The league will also have 40 games on CBS and CBS Sports Network. The WNBA will also have 12 games streamed on Twitter and 20 on Facebook.

Google is the latest business to join the league as a “WNBA Changemaker,” a program that

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How women’s digital habits are evolving in China in 2021

“Women hold up half the sky,” former Chinese leader Mao Zedong famously said. More than fifty years on, women in China are doing so online, driving digital trends and fast becoming a cohort that marketers ignore at their peril.

By the simplest measures, digital participation is robust among women. In 2020, nearly half (49.4%) of the country’s internet users were female, according to our latest estimates. In fact, internet penetration among females was 69.2%, surpassing the penetration rate among males (67.1%).

Instant messaging was the most popular app category among females in China who used mobile internet every month, followed

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Lift your arms and your apps for Women’s History Month

In 1978, the Sonoma, California, School District organized a weeklong recognition of women’s contributions to history, culture and society. Dozens of schools participated. There was a parade in Santa Rosa.

Two years later, President Jimmy Carter declared the first full week in March as National Women’s History Week. The next year, Congress made the week an annual observance. And in 1987, Congress, at the urging of the National Women’s History Project, designated March as Women’s History Month.

This year’s theme – Valiant Women of the Vote: Refusing to be Silenced – started last year with the 100th anniversary of the

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