Prioritize the order of your content and remove anything that’s irrelevant. The premise of a one-page website is its focus on a single topic. If you find that you need more, you may need to step up to a standard site with individual pages dedicated to each topic.
Create a hierarchy where you imagine a visitor journey through your site. Identify the overarching message that shows up above the fold. This can be your tagline if you have one. If not, maybe it’s time to create one! For every website—even a one-pager, you’ll need a dedicated area for an About