Apple unveiled new versions of its operating systems on Monday which showed that the company’s focus on privacy has taken a new turn. It’s not just a corporate ideal or a marketing point anymore. It’s now a major initiative across Apple distinguishing its products from Android and Windows competition.
Apple has positioned itself as the most privacy-sensitive big technology company since Apple CEO Tim Cook wrote an open letter on the topic in 2014. Since then, Apple has introduced new iPhone features that restrict app access to personal data and advertised privacy heavily in television ads.
But Monday’s announcements showed