Many businesses have closed due to the pandemic during an unprecedented year and time. This has pushed an initiative to get shoppers to shop small and local in 2021. The effects of 2020 have seen many large businesses like John Lewis close some of their stores, and other companies have had to let go of staff.

From the graph below, it’s evident many non-essential businesses suffered at the hands of the pandemic as consumers are spending less money on non-essential items compared to the projected expectation of the year, indicated by the white dots.

(Source: OECD)

Research has

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For many creative professionals, managing website SEO – search engine optimisation – feels foreign. However, SEO is incredibly important if you want people to actually see your work. It’s not enough just to choose the best web hosting service and build a beautiful portfolio website. People also need to be able to find your website when they search for work like yours.

In this guide, we’ll highlight 15 website SEO tips that you can use to get more eyes on your creative website.

01. Optimise your images

Most creative professionals’ websites are filled with images. But if your images aren’t

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Katie Jansen is CMO at AppLovin, a mobile app technology platform with powerful, integrated solutions that grow developers’ businesses.

For many businesses, 2020 was a challenging year, with many having to make quick changes and pivots as the pandemic intensified. 

2020 is now behind us, but there are lasting impacts, and teams are now focused on new goals and milestones ahead. The urgency for remote teams to be more resilient and high-functioning is important now more than ever. This year we will see the ongoing impact the pandemic has on consumer behavior and it will be an opportunity

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It’s no secret that 2021 is the year of video marketing.

Video as a medium has steadily grown to become the preferred type of content by audiences and marketers alike. In the last few years, brands from all types of industries have partnered with the best video production companies out there to come up with new and innovative videos that raised the bar in terms of quality and engagement.

The thing is that even the best video will do little for your products or services if nobody sees it! Luckily for you, in this piece, we’re going to see how

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