Freelance is an area that attracts both beginner-level designers and experienced experts at professional UX/UI design agencies. It gives them the chance to learn something new by working on exciting projects. Plus, they can earn some money on the side. However, some people dream about being full-time freelancers, while others are actively living the dream.

In order to properly start your freelance career, you need to prepare, research and follow several guiding principles. In this article, we’ll walk you through the following 7 steps for freelance newbies that will help you start your web design career on the right foot.

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Note: this column isn’t intended to provide absolutes, but rather offer a reflection of real-life experiences and insights that can be useful as you develop the plan for your current or future career. 

Remote work, in some form, is here to stay, which means online job interviews have become the default for many employers.

Common though they are, virtual interviews come with their own set of challenges — lighting, technology and the need to project a great online presence.

In this first of a two-part article series, I give a few tips to ensure virtual interview success. We’ll start with

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Of the many different thriving markets in the world today, the fashion industry is one of the world’s largest profit-producing ones out there. And not only is it already generating a ton of attention and revenue, it’s also getting more popular and profitable day by day.

However, producing a monumental income out of the fashion blog is not easy as launching it. It needs tons and tons of hard work and an immense amount of patience.

Nonetheless, by implying efficient tips and tricks, one can reduce this time

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Lawyers have been blogging since the early days of the web – and it’s not hard to see why. Writing has always been a vital part of the legal profession, and with the advent of the internet, blogs have given lawyers an essential avenue to use their writing to connect with clients and share expertise.

However, for lawyers more comfortable drafting memos and legal documents than clickbait-y listicles, starting a law firm blog can feel like an impossible challenge. However, blogging isn’t an inherently elusive art: instead, it is a skill that naturally develops with time. If you take steps

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Brand and branding strategy are complicated topics. Here are some tips you should know for your small business.

The American Marketing Association defines a brand as “a name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Simple enough, right?

Your brand resides within the minds of consumers, customers and prospects in a hierarchy (you are positioned first, second, etc., when your company/product is thought of). Your brand is composed of exposure to, perceptions of and

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Chances are your company makes use of both SEO and PPC to maximize its sales. While pay-per-click advertising doesn’t directly affect your ranking in the organic search results, it still has an indirect impact.

In this article, I’ll introduce those indirect effects and evaluate what they mean for your landing page experience. Then, I’ll share tips for improving that experience for your visitors—no matter how they landed on your page, be it through an ad or using the organic route.

Same landing page for SEO and PPC

SEO is all about relevant content that matches the visitor’s intent, whereas PPC

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