Tag: Technology

Marketing ops is not just technology: Friday’s daily brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, there’s a lot of pressure surrounding the implementation of new martech solutions and replacements.

In our first piece, find out how you can pass some of the heat onto competing vendors. As you’ll see, it’s not about spreading misery. Far from it, it’s a way to assess which solution really works best in the only

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Rivergate Marketing Expands Offerings with Graphic Design Services for B2B Clients in Engineering and Technology

With an experienced graphic designer on staff, Rivergate Marketing now offers comprehensive design services, complementing the company’s digital marketing service offerings for clients.

ARLINGTON, Mass., June 17, 2021 /PRNewswire-PRWeb/ — Rivergate Marketing, strategic marketing and communications partner to business-to-business companies in engineering and technology, today announced the company has expanded its offerings with the addition of a full-service graphic design department.

Headed by experienced graphic designer Lauren Maranda, Rivergate Marketing offers design services ranging from à la carte options for logos, images and branded collateral to full startup branding packages, allowing the company to further meet the

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Introducing DigitalReef, Full-Suite Advertising Technology Platform and Mobile Marketing Company

MIAMI, June 17, 2021 /PRNewswire/ — Global technology company DigitalReef launched today, establishing itself as a large scale, fully-integrated mobile marketing and advertising platform. DigitalReef was formed through the fusion of five leading digital advertising and marketing firms: Flowsense, Imagination Unwired, IMOXLemmonet and MobTarget. At inception, DigitalReef encompasses a total network of 300M+ registered users, captures 3.3 billion monthly impressions and reaches approximately 70% of mobile users in LATAM.

Together, DigitalReef’s suite of products and services provide a complete end-to-end solution for brands, marketers and app developers seeking exposure on one of the world’s

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Marketing Leader Linda Bernier Helps Healthcare, Technology

DENVER, CO, June 17, 2021 (GLOBE NEWSWIRE) — In joining Chief Outsiders, celebrated Chief Marketing Officer Linda Bernier has signaled her readiness to help early stage, mid-market and PE-backed companies quickly and strategically take advantage of the opportunities that abound in the post-COVID marketplace. Chief Outsiders is one of America’s top collectives of fractional executives, meaning a company can hire Bernier and other experienced CMOs for temporary or right-sized engagements, without the resources or time commitment needed to make a permanent hire.

An accomplished senior leader with more than 25 years of experience in healthcare, technology, SaaS and business services,

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Augusta school board talks 1:1 technology initiative, adopts 2021 budget

Richmond County Board of Education discussed the rules and policies for its 1:1 technology initiative on Tuesday, which would give every student use of a computer.

Through funds from the American Rescue Plan, Verizon Innovative Learning Schools and Cares 2, HP Probook laptops will be issued to each student and teacher so they have the tools for sufficient education.

More:Augusta Superintendent Bradshaw discusses school year, state funding, upcoming programs

Associate Superintendent Malinda Cobb said each family will have to sign a loan agreement. This form must be signed by a parent and affirms that the device will be used

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New technology reuses old marketing tactics to undermine breastfeeding

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Nestlé Advertising, 1911. credit: Nestle

The new product Claim to duplicate breast milk We have entered the profitable market for infant formula.

To Anthropologist and public health scholar Person to study BreastfeedingThese claims appear to be based on an old pattern of misleading scientific statements, demonstrating the power of marketing to take advantage of the gap created by inadequate social support for breastfeeding.

The cost of compromising breastfeeding is enormous. Globally, more than 823,000 children have died Proper breastfeeding can prevent it every year. further, 20,000 maternal deaths Breast cancer can be

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