Tag: Stresses

Google’s John Mueller Stresses Importance of E-A-T For YMYL Websites

Search Advocate John Mueller stresses that Google is most concerned with expertise, authoritativeness, and trustworthiness (E-A-T) when ranking content that deals with health & finance.

This topic is discussed at length during the Google Search Central SEO hangout recorded on March 26.

Ritu Nagarkoti, who does SEO for a medical ecommerce site, asks Mueller for advice on tactics that can be used to increase traffic and visibility.

Mueller says a medical ecommerce store likely falls into the category of a YMYL (your money your life) site, which Google holds to a higher standard than other types of sites.

Following SEO

Read More