Tag: Strategy

Use HubSpot’s Topics SEO Tool to Improve Your Content Marketing Strategy

If you’re a part of the HubSpot community, you probably know a thing or two about the HubSpot CRM’s built-in search engine optimization (SEO) tools.

Despite its three years on the marketing playing field, there’s one HubSpot SEO feature that not everyone’s privy to or utilizing: the Topics tool.

Data shows that topic clusters are helping marketers achieve incredible organic ranking boosts, all while organizing their blogging calendars—and with a quick walkthrough on HubSpot’s Topics functionality, it’s our hope that you can too.

In this post we’ll introduce you to the tool, explaining a little about its improvements throughout the

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Sidecar Builds on Retail-First Strategy With Refresh of Technology and Services Model | State

PHILADELPHIA, March 24, 2021 /PRNewswire/ — Doubling down on its retailer-first strategy, Sidecar has reorganized its proprietary technologies into a single, personalizable solution. The newly formed Sidecar Technology Suite is a digital marketing optimization engine that works across all major advertising platforms, including Google, Microsoft BingFacebook, Instagram, and Amazon, to support the full lifecycle of performance marketing in retail.

As part of the retailer-first reorganization, Sidecar also refreshed its services offering by introducing a new multichannel team framework made up of marketing experts and analysts who share insights across all channels. “We’ve combined our deep

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How to Level up Your SEO Content Strategy

Over the last few years, Google’s engineering team has directed its focus towards natural language processing and a deeper understanding of how on-page content interrelates.

Neural matching helped Google understand synonyms. BERT helped Google understand those tricky prepositions.

With every core update, Google gets more literary.

But despite Google getting smarter, many site owners still optimize their websites with only

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What An Effective Content SEO Strategy Looks Like In 2021

Kevin Miller’s Newest Guide Leverages his Learnings from GR0

LOS ANGELES, March 17, 2021 /PRNewswire-PRWeb/ — Co-Founder and CEO of Los Angeles digital marketing agency GR0, Kevin Miller, has just released his newest guide in digital brand building in 2021, this time focusing on SEO and effective content strategies. He breaks down what licensed tools can provide for you and your agency, and which ones offer the most bang for their buck, allowing you to automate processes and extract the most value out of every piece of content. With these helpful tips and tools, you too

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ICP marks global growth milestone with the appointment of Christopher Grakal as Chief Executive Officer and Victor Lebon as Chief Innovation & Strategy Officer.

LONDON, March 10, 2021 /PRNewswire/ –Following the fastest year of growth in its 33-year history, ICP continues to enhance its consulting, managed services and production offerings. As the pandemic changes the dynamic between customers and brands, ICP’s perspective of technology and creativity drives the performance of marketing, advertising and sales assets. Managing half of Ad Age’s ‘Top Ten Global Advertisers’, along with many of Forbes’ ‘World’s Most Valuable Brands’, ICP’s clients span the consumer packaged goods, life sciences, retail, financial, fashion/luxury and media sectors.

Former Warner Bros. and Turner Broadcasting executive Christopher Grakal takes on expanded Chief Executive Officer

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How Three Pieces of SEO Data Can Fuel Your PR Strategy

Conversations around the integration of PR and SEO are nothing new. Several years down the line, though, are we confident there is enough information-sharing between the two disciplines? The adage, ‘You don’t know what you don’t know,’ rings true. Often PR and SEO departments act independently, unaware of their influence on each other’s results or how they could help one another.

Whilst sharing resources is mutually beneficial, this post looks at something else: How PR pros can use SEO data to shape strategy. SEO data can inform communicators about which sites to target, topics to focus on and how to

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