Be it for the best chili recipes or the best photographers, people frequently start their web browsing journey with a Google, Bing, or DuckDuckGo search. So, if you’re a photographer and you want those search engines to find your website, you need to optimize it for those search engines.

What is SEO?

SEO stands for Search Engine Optimization, but the term is used more broadly to describe how a site presents itself to search engines. Search engines look for information on the web that matches the search terms and returns a list of links that match up with those

Read More

SEO requires hard work. But if you commit to it, you are sure to top the search engines, with increased traffic and eventually earning more leads for the business.

But there is more to SEO than keywords. There is a lot more that you must learn before you can optimize your website for SERP results. 

If you are confused about where to start, don’t worry, you are at the right place. Here we have rounded up the top 7 tips you need to learn and follow` for optimizing your SEO.

1.    Write a title relevant to your content

Starting from

Read More

As more and more writers try to write using a more inclusive approach; specifically using inclusive language, does Google adapt to understand that language and rank that content as well to language that maybe is not that inclusive?

Inclusive language aims to avoid offense and fulfill the ideals of egalitarianism by avoiding expressions that express or imply ideas that are sexist, racist, or otherwise biased, prejudiced, or denigrating to any particular group of people, as Wikipedia describes. It also includes pronouns usage and so forth.

Can Google rank content like this as well as content that is not written

Read More

Search Engine Optimization is an essential part of digital marketing and advertising. It determines how high you are ranked on Google search. SEO involves using specific keywords and phrases to increase visibility in search engines and easily attract quality users. Arguably, billions of users are searching for items to buy from Google Search. Therefore, optimizing a small business website will significantly help the business to succeed.


However, if your website lacks trust, authority, or relevancy, it will not be ranked or might get removed from search results. Due

Read More

New York City is home to the world’s largest stock market with over US$ 30 trillion worth of listed assets. New York City is also home to many multinational corporations. Nevertheless, it is the small companies that keep New York’s economy and community afloat.

New York has more than 200,000 small businesses, which employ more than fifty percent of New York’s private-sector workforce. These small businesses are also a means for business owners to increase their economic status. However, small businesses are always competing for a share of the market, especially if they belong to the same industry.


Read More

In addition to launching its first television campaign and video ads on digital and social channels, Yext collaborated with Adweek to activate the campaign in the publication’s May 10th CMO-themed issue. Readers who receive a print copy of the magazine will find a “Keyword Search” CD insert, reminiscent of the installation CDs frequently mailed to consumers in the late 1990s. The Yext-created CD includes a QR code that takes readers to a microsite,, where they are challenged to “escape the ’90s” and impending Y2K doom by selecting between outdated technology choices in an interactive game.

The TV spot,

Read More