Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results.
This topic is discussed during the Google Search Central SEO hangout recorded on August 6, 2021.
A question is submitted to Mueller that reads:
“Does Google look at the amount of customers and/or reviews a website has to rank it higher in the search results?”
Mueller responds saying customer reviews aren’t a factor for web search, but they’re not totally irrelevant in terms of gaining visibility in Google.
Read his full answer in the section below.