Tag: Search

How Google’s Page Experience Update Announcement Can Benefit Search Engine Optimization

By Seth Rand, Co-Founder and CEO of Wizard Digital Marketing.

For many years Google has been advising site owners to prioritize user experience (UX) in order to benefit search engine optimization (SEO) rankings, but now five key signals are being officially announced to amass in Google’s page experience update, launching May 2021.

This new algorithm of lumping together experience-level factors comes with new implications and considerations. There are some practical steps that you can follow to take advantage of Google’s new algorithm’s effect on page rankings to stay on the top. 

What Is Included In Google’s New Page

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Google Search Reviews SEO Ranking Tips Revealed: What It Takes to Win This 2021

Google Search Reviews SEO Ranking Tips Revealed: What It Takes to Win This 2021 
Screenshot From Pexels Official Website

Ranking on Google has been something that marketers, bloggers, and content creators have been struggling to do this 2021. While ranking back in the early 2010s used to be easier since it relied on keywords more than content, the times have changed and even the Google algorithm has evolved.

Google Search reviews

Everyone knows that Google Search is basically one of the most common ways that people try to find reviews for a certain product, information online, or just

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Why Do Search Rankings on Some Keywords Fluctuate So Much?

Today’s Ask an SEO question comes from Arjun in West Bengal. Arjun asks:

“Why do rankings of certain keywords fluctuate a lot? For example, a particular keyword ranks 8 in the morning, 10 in the afternoon, 15 in the evening, 9 late at night. The keyword is searched from one location and one IP address only.”

I’ve been soothing client’s fears when they type in a query and see that their site has fallen for 21 years now.

There are many reasons why a site’s

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Baidu becomes first technology giant to make a flat debut in Hong Kong stock market this year as investors spurn the pivot by China’s dominant search engine towards artificial intelligence

Its shares opened for trading at HK$254, according to stock exchange data, and rose to as high as HK$256.60 before ending their first day of trading unchanged at HK$252, capitalising the Beijing-based company at HK$700 billion.

They were earlier indicated at about HK$255 in grey-market trading on Monday, according to prices quoted at Phillip Securities and Bright Smart Securities. An overnight 3.4 per cent jump to US$266.13 in the firm’s American depositary shares helped shore up the stock following a rally in tech stocks in the US.

Get the latest insights and analysis from our Global Impact newsletter on the

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How Paid Search Incrementality Impacts SEO (Does 1+1=3?)

No less than four times per year, every year, I  hear, “If I am ranking well organically, I shouldn’t need to pay for those keywords.”

Or, more often, it is: “I am top of the page for my brand name, so I don’t need to bid on my brand keywords.”

And each time I hear this, I let the small fit of internal rage pass before responding.

That response typically goes something like this: “Well Mr./Mrs./Ms. X, let me tell you about the paid search

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Climb the Search Rankings with This Google SEO and SERP Course

Learn how to increase your brand visibility on a budget.

Free Book Preview

Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques.

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In 2019, 65 percent of e-commerce sessions started from a search engine. And yet, only 64 percent of marketers actively invest in search engine optimization

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