It’s 2021 and we can successfully launch a rocket into space, but we can’t stop the spread of misinformation on the internet.
Even in marketing, there are things we’ve heard (and maybe even repeated) that qualify as misinformation — nuggets we took as gold to guide our SEO strategies at the time because everyone thought the same thing.
Maybe it was once true.
Maybe it was never true.
Maybe it is true… but not in the way you think.
And despite the fact that SEO has become a more data-driven field than ever before, lots of silly beliefs still persist.