Tag: Rankings

Social Signals Impact Rankings & 4 Other SEO Misconceptions

It’s 2021 and we can successfully launch a rocket into space, but we can’t stop the spread of misinformation on the internet.

Even in marketing, there are things we’ve heard (and maybe even repeated) that qualify as misinformation — nuggets we took as gold to guide our SEO strategies at the time because everyone thought the same thing.

Maybe it was once true.

Maybe it was never true.

Maybe it is true… but not in the way you think.

And despite the fact that SEO has become a more data-driven field than ever before, lots of silly beliefs still persist.

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Why Do Search Rankings on Some Keywords Fluctuate So Much?

Today’s Ask an SEO question comes from Arjun in West Bengal. Arjun asks:

“Why do rankings of certain keywords fluctuate a lot? For example, a particular keyword ranks 8 in the morning, 10 in the afternoon, 15 in the evening, 9 late at night. The keyword is searched from one location and one IP address only.”

I’ve been soothing client’s fears when they type in a query and see that their site has fallen for 21 years now.

There are many reasons why a site’s

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Organic Shares or SEO Rankings: Which Should You Prioritize?

We’re told time and time again, producing high quality content is one of the highest value activities you can do for your business. Yet, the question remains, what does high quality content actually mean and how do you measure it?

With content marketing, it can be easy to get lost in the noise and miss what matters. For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank.

Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue.

But shares are also significant in the

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Climb the Search Rankings with This Google SEO and SERP Course

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In 2019, 65 percent of e-commerce sessions started from a search engine. And yet, only 64 percent of marketers actively invest in search engine optimization

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Trufla’s new SEO focused Data Module is Changing Rankings Game

CALGARY, AB, FEB. 3, 2021/insPRESS/ – Trufla has released a new feature on its truWeb platform, enabling users to display updated insurance rating data live on their site. This feature attracts search engines’ emphasis on structured data, frequent updates, and relevant information such as price.

The aggregated and anonymized data platform allows the user to pull price rating in any city, province, or territory.

“The truWeb data module is the next step in helping brokers rank at the top of search engine results, which will, of course, lead to more leads and sales,” says Sherif Gemayel, CEO, Trufla Technology. “Sales

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