Messy website positioning is a column protecting the nitty-gritty, unpolished duties concerned within the auditing, planning, and optimization of internet sites, utilizing MarTech’s new area as a case research.

This second installment for “Messy website positioning” particulars my technique of rectifying the canonicalization points that arose following the MarTech web site consolidation. In Half 1 we mentioned fixes for duplicate content material points—redirects. Fixing these points is anticipated to deal with our web site’s concern with diluted rankings and a decreased crawl price range.

>> You may learn Half 1 of our Messy website positioning sequence right here <<


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By improving your homepage ranking on Google search, you increase your chances of getting more eyeballs to your site. This way, you can show your brand’s purpose and make a more lasting impression on people.

To achieve this, you want to build a homepage for search engines and your target audience. You can break down the tasks into three components:

  1. Homepage UI/UX optimization
  2. Web copy optimization
  3. Other on-page SEO factors

We have written a three-part guide to help guide you in successfully optimizing your homepage following the steps above.

In this part, we’ll discuss how to improve your homepage’s interface

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Researchers Renata Konrad and Kyumin Lee are part of a team that is bringing together law enforcement, scientists, and policy makers to develop a research agenda aimed at detecting and thwarting wildlife trafficking.

Konrad, associate professor in WPI’s Business School, and Lee, associate professor in the Department of Computer Science, are co-principal investigators on the 18-month project, which is funded by a $265,998 National Science Foundation planning grant. Principal investigator is Meredith Gore, associate professor in the Department of Geographical Sciences at University of Maryland, College Park.

Wildlife trafficking involves the illegal capture and trade of protected animals and their

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On Thursday, July 8, the American Booksellers Association held the second in a five-part social media series (a merging of its Marketing and Technology Meetups), with this session focusing on making and posting videos.

Guest speakers included:

Here are some key points from the session:

  • Platforms like TikTok and Instagram Reels make creating video content more accessible and even ideal for stores that might not have a dedicated social media manager.
  • That said, it’s also helpful to strategize and devote time to creating strong content, as engagement on these platforms can result in sales.
  • Before you start making video content,
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But Is Outsourcing Marketing Technology Right for Your Firm?

There are many factors to consider before deciding to outsource CRM,  eMarketing or Data Quality functions. To help determine if outsourcing marketing technology support is right for you, consider these four questions:

  1. Why are you thinking of outsourcing?

If your existing staff is too busy with day-to-day tasks, processes and requests to focus on more strategic initiatives or goals, or if gaps in knowledge are preventing you from realizing the benefits of your marketing and business development technology systems, your team could likely reap a significant return from outsourcing.

  1. What are
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Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I’ve been able to interview a few of them already, namely Lily Ray, Duane Forrester, Jim Hedger, and Tim Capper. And more are on their way.

2020 was a year of upheaval, to put it mildly. Marketing your business has become even more challenging in these turbulent times, and SEO is not any different.

So, I thought I would ask some of my favorite SEOs, including many friends of Wellspring Digital, their thoughts

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