Broken links happen. They are a reality with just about any website, even one that represents your law firm. The question becomes whether to fix them. According to search engine optimization (SEO) best practices, it is best to fix them. However, there are times when a fixed link does not work. How does that affect your firm’s SEO?
Why Fix Broken Links?
On websites, links act like signals, and Google uses these signals to rank pages and anchor text. If there are broken links, this hurts your firm’s SEO. How they got broken is usually the next question asked, and