Tag: Muted

Zeta Global Has A Muted IPO, But ‘We’re In It For The Long Haul’

Mar tech platform Zeta Global, or shall we say ZETA, became the latest unicorn to canter into the public market Thursday with its shares modestly priced at $10.

Although Zeta’s stock came in at the low end of the pre-IPO anticipated range of $10 to $12, and the first trade clocked in at just over $9, the company is still valued at more than $1.7 billion.

Despite a bull market for advertising and marketing technology stocks, investor exuberance is not guaranteed. Last month, tech stocks, including The Trade Desk, plunged en masse before recovering some.

Market corrections happen. But Zeta

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