Tag: Misalignment

New Research Details Continued Misalignment Between Sales & Marketing; Lack Of Technology Integration

With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is not just a hot topic  it’s a fundamental part of running a successful business. According to the Revenue Marketing Report 2021 by Copper & Outfunnel, revenue growth is 73% more common in companies with sales and marketing teams that work together effectively.

To conduct the report, the companies surveyed 302 professionals: 151 salespeople and 151 marketers. The key findings include:

  • Nearly half of sales and marketing professionals still don’t feel that they are well-aligned;
  • Unhappiness from both marketing and
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