Tag: Mic

Keyword stuffing – seo no-no. Here’s what to do instead… | Anything is Possible | Open Mic

In older, simpler times (as recently as 2015) SEO was more straightforward, and optimising for keywords was a relatively simple matter of inserting your primary keyword every 100 words or so.

But Google has caught on and this method does not work any longer. In recent years, (2019 onwards) Google has become very good at understanding the relationship between intent, topics, and words – but it’s still a machine and so has its limits.

In practical terms, this means that Google will look for “semantically relevant” words within a text to determine how good the content is and how relevant

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Technology and Services: how both can work together to deploy a best-in-class data marketing approach for brands and publishers | mediarithmics | Open Mic

We are currently moving into a world where 3rd party cookies will disappear and marketing projects, centred around 1st party data, will become increasingly more common. With these changes almost upon us, clients are starting to investigate how they can leverage their own data assets to deliver further value across a broad range of use cases including acquisition, retail media, retention, personalisation, upsell and more. However, in order to deploy an advanced data marketing project, clients need to devise a strategy in-line with their business requirements first.

The rise of specialist consultancies

Over the past few years, there have been

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