Tag: Marketing

Marketing ops is not just technology: Friday’s daily brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, there’s a lot of pressure surrounding the implementation of new martech solutions and replacements.

In our first piece, find out how you can pass some of the heat onto competing vendors. As you’ll see, it’s not about spreading misery. Far from it, it’s a way to assess which solution really works best in the only

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Adobe Projects Profit That Tops Estimates on Marketing Software

Adobe Inc. gave a profit forecast for the current quarter that topped analysts’ estimates as more customers sign up for subscriptions to its digital marketing and customer analysis software.

Sales will be about $3.88 billion in the period ending in August, the San Jose, California-based company said Thursday in a statement. Analysts, on average, estimated $3.83 billion, according to data compiled by Bloomberg. Profit, excluding some items, will be about $3 a share. Analysts projected $2.90. Digital experience subscription sales will rise 25% and digital medial software revenue will increase 22%, the company said.

Chief Executive Officer Shantanu Narayen has

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Rivergate Marketing Expands Offerings with Graphic Design Services for B2B Clients in Engineering and Technology

With an experienced graphic designer on staff, Rivergate Marketing now offers comprehensive design services, complementing the company’s digital marketing service offerings for clients.

ARLINGTON, Mass., June 17, 2021 /PRNewswire-PRWeb/ — Rivergate Marketing, strategic marketing and communications partner to business-to-business companies in engineering and technology, today announced the company has expanded its offerings with the addition of a full-service graphic design department.

Headed by experienced graphic designer Lauren Maranda, Rivergate Marketing offers design services ranging from à la carte options for logos, images and branded collateral to full startup branding packages, allowing the company to further meet the

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Marijuana SEO: The Complete Guide to Marketing for Cannabis and CBD Businesses

The American cannabis industry is experiencing an unprecedented boom. The legal cannabis market as of April 2021 is made up of over 10,000 businesses and spans 28 medical and 16 medical/recreational states plus the District of Columbia—ironically, given its uncertain federal status. Only 6 states remain where cannabis is totally illegal.

As the trend toward legalization continues, the space is experiencing rapid growth, with the marijuana industry itself worth $61 billion as of 2021. In 2020, several leading cannabis states—California, Colorado, Oregon, and Washington—broke cannabis sales records.

About This Guide

If you’re looking for a trusted cannabis SEO and marketing

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Introducing DigitalReef, Full-Suite Advertising Technology Platform and Mobile Marketing Company

MIAMI, June 17, 2021 /PRNewswire/ — Global technology company DigitalReef launched today, establishing itself as a large scale, fully-integrated mobile marketing and advertising platform. DigitalReef was formed through the fusion of five leading digital advertising and marketing firms: Flowsense, Imagination Unwired, IMOXLemmonet and MobTarget. At inception, DigitalReef encompasses a total network of 300M+ registered users, captures 3.3 billion monthly impressions and reaches approximately 70% of mobile users in LATAM.

Together, DigitalReef’s suite of products and services provide a complete end-to-end solution for brands, marketers and app developers seeking exposure on one of the world’s

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Marketing Leader Linda Bernier Helps Healthcare, Technology

DENVER, CO, June 17, 2021 (GLOBE NEWSWIRE) — In joining Chief Outsiders, celebrated Chief Marketing Officer Linda Bernier has signaled her readiness to help early stage, mid-market and PE-backed companies quickly and strategically take advantage of the opportunities that abound in the post-COVID marketplace. Chief Outsiders is one of America’s top collectives of fractional executives, meaning a company can hire Bernier and other experienced CMOs for temporary or right-sized engagements, without the resources or time commitment needed to make a permanent hire.

An accomplished senior leader with more than 25 years of experience in healthcare, technology, SaaS and business services,

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