Tag: IPO

Zeta Global Has A Muted IPO, But ‘We’re In It For The Long Haul’

Mar tech platform Zeta Global, or shall we say ZETA, became the latest unicorn to canter into the public market Thursday with its shares modestly priced at $10.

Although Zeta’s stock came in at the low end of the pre-IPO anticipated range of $10 to $12, and the first trade clocked in at just over $9, the company is still valued at more than $1.7 billion.

Despite a bull market for advertising and marketing technology stocks, investor exuberance is not guaranteed. Last month, tech stocks, including The Trade Desk, plunged en masse before recovering some.

Market corrections happen. But Zeta

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As Digital Marketers Struggle To Safeguard Their Brands, Another Ad-Tech Firm Plans Its IPO

Amid all the uncertainty in digital advertising, another ad-tech company is planning to go public.

The digital advertising verification company Integral Ad Science has filed regulatory paperwork for its initial public offering, making it the latest in a string of IPOs by digital advertising companies. The company, which goes by IAS, filed its Form S-1 today with the U.S. Securities And Exchange Commission with plans to debut on the Nasdaq Stock Market under the ticker symbol “IAS.”

IAS—which works with 35% of the top

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Israeli marketing tech company Gefen lodges $127m IPO

“We were presented with the evolution of the ASX towards technologies companies with the launch of the All Tech Index,” he said.

“We talked to the ASX to understand the feat. For the growth phase we’re at, the way we tackle the market … we wanted to see that it was the right fit for us.

“We believe that [Gefen] is the right fit for the region, and with the increased focus on technology companies [it’s the right decision] for us to be a public company.”

As well as TAL, Gefen counts major insurers such as Assicurazioni Generali Group, Dai

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Korean ‘Webtoons’ Firm Eyes $18 Billion Value from IPO

Photographer: Michael Nagle/Bloomberg

Kakao Entertainment Corp. is considering New York as a venue for its planned float next year, the latest South Korean company to look into a U.S. initial public offering after e-commerce giant Coupang Inc.’s blockbuster listing in March.

Kakao Entertainment Chief Executive Lee Jinsoo said that while the focus is on a Korean listing, the company is also looking into New York where Coupang’s $4.6 billion float was the biggest U.S. initial public offering since Uber Technologies Inc.’s 2019 listing.

A float could value the digital comic and movie-making unit of South Korean mobile

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Tencent-backed Kuaishou more than doubles in Hong Kong debut after $5.4 billion IPO

HONG KONG (Reuters) – Kuaishou Technology more than doubled in its Hong Kong stock market debut on Friday, becoming the fifth-largest listed company in the city, driven by massive demand from mom-and-pop investors for the Chinese online video service operator.

FILE PHOTO: Video-streaming app Kuaishou is pictured on a mobile phone in this illustration picture taken January 25, 2018. REUTERS/Florence Lo/Illustration

The debut spike is the second largest on record globally for firms with over $1 billion IPOs, data available on Refinitiv Eikon shows. Analysts say this is encouraging for others looking to raise funds in Hong Kong but that

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