Tag: Integration

Boku completes first mobile operator integration to Google

LONDON, May 25, 2021 (GLOBE NEWSWIRE) — Boku Inc., (AIM: BOKU), the world’s leading provider of mobile payment and identity solutions, and Kcell, the largest mobile operator in Kazakhstan, have announced the launch of the first-ever mobile operator integration into the new Google Standard Payments platform, which enables a number of payment types on a global basis. This integration will allow mobile subscribers to pay for digital goods through Google’s Play Store, using their mobile phone number.

Mobile Operators are required to complete the upgrade to the latest payment specifications in order to take advantage of new functionality, including

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New Research Details Continued Misalignment Between Sales & Marketing; Lack Of Technology Integration

With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is not just a hot topic  it’s a fundamental part of running a successful business. According to the Revenue Marketing Report 2021 by Copper & Outfunnel, revenue growth is 73% more common in companies with sales and marketing teams that work together effectively.

To conduct the report, the companies surveyed 302 professionals: 151 salespeople and 151 marketers. The key findings include:

  • Nearly half of sales and marketing professionals still don’t feel that they are well-aligned;
  • Unhappiness from both marketing and
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