Momentum Commerce will support brands on all major digital retail platforms with a specialization on Amazon, Instacart, Walmart.com, and Target.com. The firm launches with the force of a twelve-person landing team and the support of ten clients spanning hardline, softline, and consumable categories.
Shea, who spent the last three years advising brands as the Chief Growth Officer of an Amazon Advertising software platform, says, “The market is in flux. 2020’s accelerated adoption of digital retail has upended traditional patterns of brand discovery, transaction, loyalty, and competition. This poses an existential challenge for traditional manufacturer brands that have historically gone to