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Search-engine optimization (SEO) involves accruing a diverse range of data from multiple sources and organizing strategy insights. Data analysis is, therefore, complex, time-consuming and costly.
From a digital-marketing perspective, the use of AI in SEO increases effectiveness, efficiency and speed. SEO specialists started using AI circa 2017 to take full advantage of Google’s RankBrain. The popularity of machine learning is growing.
AI reduces the need for developers to code software and plays a central role in the strategic planning and implementation of content creation.