Tag: Impacts

IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts

NEW YORK, April 7, 2021 /PRNewswire/ — As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience.  In fact, according to the newly released “IAB Internet Advertising Revenue Report,” conducted by PwC, digital advertising revenues increased by 12.2% in 2020 compared to 2019.

“The second half of 2020 made up for the rather abrupt drop in advertising revenue experienced toward the end of the second quarter,” said Susan Hogan, Senior Vice President, Research and Analytics, IAB. “We not only had a rebound, we also had double-digit growth.

Read More


How Paid Search Incrementality Impacts SEO (Does 1+1=3?)

No less than four times per year, every year, I  hear, “If I am ranking well organically, I shouldn’t need to pay for those keywords.”

Or, more often, it is: “I am top of the page for my brand name, so I don’t need to bid on my brand keywords.”

And each time I hear this, I let the small fit of internal rage pass before responding.

That response typically goes something like this: “Well Mr./Mrs./Ms. X, let me tell you about the paid search

Read More


Argonne National Laboratory Computer Models Help PG&E Plan for Climate Change Impacts, Including Wildfires

LEMONT, Ill. & SAN FRANCISCO–(BUSINESS WIRE)–Our climate is changing, and those changes impact critical infrastructure in the U.S. Patterns of floods, fires, heatwaves, and hurricanes are shifting, and forward-thinking companies are taking steps to analyze current and future climate-related risks so they can improve the resiliency of their infrastructure and keep critical services up and running.

Pacific Gas and Electric Company (PG&E) provides service to approximately 16 million people in California. To protect the safety of its customers and to support the reliability of its electric grid, PG&E is looking for additional tools to forecast and mitigate wildfire

Read More