Tag: IAB

The IAB 2020/2021 Internet Advertising Revenue Report

Last year, spending confidence and economic activity plunged, with advertisers pausing campaigns and shifting ad dollars from traditional to digital media. According to the Interactive Advertising Bureau’s 2020/2021 Internet Advertising Revenue Report, that shift resulted in an overall 12.2 percent increase in digital ad revenue last year compared to 2019.

The first half of 2020 was hit particularly hard, with digital ad revenue growth in Q2 declining 5.2 percent YoY. Nevertheless, IAB’s analysis reveals that those losses were offset by revenues in Q3 and Q4—an increase of 11.7 percent and 28.7 percent, respectively.

Lockdown-induced behavior, including the rise in adoption

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IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts

NEW YORK, April 7, 2021 /PRNewswire/ — As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience.  In fact, according to the newly released “IAB Internet Advertising Revenue Report,” conducted by PwC, digital advertising revenues increased by 12.2% in 2020 compared to 2019.

“The second half of 2020 made up for the rather abrupt drop in advertising revenue experienced toward the end of the second quarter,” said Susan Hogan, Senior Vice President, Research and Analytics, IAB. “We not only had a rebound, we also had double-digit growth.

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IAB: Digital Ads Grew 29% In Q4 In Pandemic Rebound

Internet advertising made a huge rebound in Q4, growing 29% YoY to $45.6 billion, according to the 2020 IAB Internet Advertising Revenue Report.

“Q4 was the best quarter we have ever seen in 20 years,” said David Cohen, president of the IAB.

Overall online advertising in 2020 grew 12% YoY to $140 billion.

“The fact that we’re still in double-digit growth for something that is so highly penetrated is still very impressive,” said Sue Hogan, SVP of research and analytics at the IAB.

Digital advertising in Q4 performed so well due to a handful of factors.

The first was increased

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