The topic of Google Ads and whether or not they can improve SEO rankings is one of the most widely discussed topics in the world of online marketing.
Some people believe that you will instantly secure better rankings for your website once you pay Google by purchasing their ads. Now, this is not true, at least not entirely.
Numerous different factors influence your SEO rankings. And while using Google Ads can potentially lead to better SEO rankings, there’s always more to the story. So, to answer the question, we must first dive a bit deeper into how SEO rankings work.