Tag: Fluctuate

Why Do Search Rankings on Some Keywords Fluctuate So Much?

Today’s Ask an SEO question comes from Arjun in West Bengal. Arjun asks:

“Why do rankings of certain keywords fluctuate a lot? For example, a particular keyword ranks 8 in the morning, 10 in the afternoon, 15 in the evening, 9 late at night. The keyword is searched from one location and one IP address only.”

I’ve been soothing client’s fears when they type in a query and see that their site has fallen for 21 years now.

There are many reasons why a site’s

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