Tag: evolving

Inbox Profits CEO Nick Von evolving the digital marketing space with proprietary AI technology

Nick Von Portrait

Nick Von releases new AI based marketing technology

LOS ANGELES, CA, USA, June 6, 2021 /EINPresswire.com/ — Nick Von is revolutionizing the digital ad space and setting the bar as the new industry standard. At only 21 years of age he already has 10 years of experience under his belt. He’s equipped with a unique skill set to scale companies and brands exponentially, within a relatively short period of time. He and his team are the ultimate accelerators. A business he founded at 15 years of age, one of his start ups, was acquired for

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A meeting of the minds: The evolving CMO-CFO relationship

Over the past several years, with the growing digital channel options for consumers and the availability and affordability of big data and data analytics technologies, like it or not, marketing and finance are being irreversibly driven together.   

As healthcare and technology CFO John Reidy explains, in the past there was a mutual reluctance for CFOs and CMOs to talk to each other because they spoke different languages. 

“The accountants say, ‘These are the numbers,’ and if it didn’t show up in a quarter or a year, it was a wasted investment,” Reidy said. “Whereas the marketing folks would try to

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How women’s digital habits are evolving in China in 2021

“Women hold up half the sky,” former Chinese leader Mao Zedong famously said. More than fifty years on, women in China are doing so online, driving digital trends and fast becoming a cohort that marketers ignore at their peril.

By the simplest measures, digital participation is robust among women. In 2020, nearly half (49.4%) of the country’s internet users were female, according to our latest estimates. In fact, internet penetration among females was 69.2%, surpassing the penetration rate among males (67.1%).

Instant messaging was the most popular app category among females in China who used mobile internet every month, followed

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