Tag: Emails

Event Invitation Emails: Best Practices and Examples You Can Steal

Email DesignNataly Birch • • 18 minutes READ

According to Bizzabo’s studies, more than 80% of top brands all around the world believe in-person events are critical for growth and success. Last year, they spent just a little bit under a billion dollars on gatherings. This year they show an intention to grow even more.

Indeed, event marketing is an excellent opportunity to raise credits for your company, generate qualified leads, and ensure revenue.

While hosting an event in real life can be a challenge that requires a professional planner, when it comes to sending

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Improve your Campaign with Gift Card Emails: Best Practices and Examples

Email DesignNataly Birch • • 13 minutes READ

Gift card emails are one of the most underused marketing avenues. People like discounts, special offers, and presents. Reciprocity goes a long way; even the smallest bonus can easily win over clients and compel them to visit your website.

This type of email marketing will never die. It was beneficial last year, and it will undoubtedly work again, especially during the pandemic, when people crave positive emotions.

Gift card newsletters can do lots of things: earn loyalty, advocate brand, strengthen relationships, drive traffic to the website, and

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Guide to Customer Appreciation Emails, Examples and Best Practices

Email DesignNataly Birch • • 14 minutes READ

Email marketing is an incredibly diverse area. It is about not only touting goods and keeping users up-to-date but maintaining healthy relationships with customers. The digital world can be cold and misleading. Therefore, without a one-to-one connection with clients, your business will fail to survive fierce competition.

Customer appreciation emails are what you need to create warm feelings that will leave a lasting impression and provide comfort that people get in the regular shops. They help to build and cement the relationships with the contacts by showing

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Guide to Effective Password Reset Emails; Drive Traffic to Your Website

Email DesignNataly Birch • • 14 minutes READ

What type of email garners the highest open- and click-through rates? It is not a Black Friday promo nor welcome email. It is one of the plainest and most compact, and minimal newsletters in the email marketing universe. It is overlooked in most cases since it has the smallest marketing potential due to a transactional nature. Have you guessed already? It is a password reset email.

The reason is basic. People rely on them.

We are living in a world where information is everywhere. Every day we

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