Tag: Demand

Forbes Launches Forbes Demand Engine Subscription Service For Marketing Partners Seeking Guaranteed Marketing Qualified Leads For Business Growth

NEW YORK – June 14, 2021 – Forbes today introduces Forbes Demand Engine, its first lead-generation subscription service that utilizes Forbes content to deliver guaranteed marketing leads to its partners.

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Forbes has worked with its existing partners to support lead generation for years with great success. This new and dedicated subscription offering will refine and personalize the offering further, allowing brands to interact with their core audience through Forbes’ unparalleled content.

“Forbes Demand Engine uses our deep experience of working closely with partners and understanding their specific needs when it comes to converting audience

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Snap Tells Investors Apple’s Opt-In Ad Tracking Privacy Measure Presents ‘Risk’ to Advertiser Demand

With Apple’s upcoming iOS 14 privacy changes looming, Snap on Thursday warned investors that they could hurt Snap’s ad business (via Reuters).

Starting with the next versions of iOS 14, iPadOS 14, and tvOS 14 due to be released in the early spring, Apple’s App Tracking Transparency privacy measure will require all apps to request the user’s permission to track their activity across other apps and websites.

Granting permission would allow developers to access the random advertising identifier, known as the Identifier for Advertisers (IDFA), on the user’s device for targeted advertising purposes or to measure how effective their

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