With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is not just a hot topic — it’s a fundamental part of running a successful business. According to the Revenue Marketing Report 2021 by Copper & Outfunnel, revenue growth is 73% more common in companies with sales and marketing teams that work together effectively.
To conduct the report, the companies surveyed 302 professionals: 151 salespeople and 151 marketers. The key findings include:
- Nearly half of sales and marketing professionals still don’t feel that they are well-aligned;
- Unhappiness from both marketing and