LOUISVILLE, Ky., & TEL AVIV, Israel–(BUSINESS WIRE)–Yum! Brands, Inc. (NYSE: YUM) today announced that it has acquired Tictuk Technologies, a leading Israeli omnichannel ordering and marketing platform company. The addition of Tictuk to Yum! Brands’ technology portfolio will give the Company the ability to offer more ways for consumers globally to access and order its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands through some of the world’s most popular social media and conversational platforms. Today’s announcement marks Yum! Brands’ second technology investment this month to continue accelerating its digital innovation strategy.
Founded in 2016,