Only 15% of revenue leaders are very satisfied with their forecasting process, according to a recent Benchmark Study by revenue intelligence provider InsightSquared. And even worse, a full 91% of respondents said their predicted forecast was off by 6% or more.
Certainly, the pandemic affected forecasts in a dramatic way, which is all the more reason to look hard at the kinds of tools companies can implement, as well as other steps they can take to improve forecasting.
CRMs. 80% of respondents were using two or more forecasting platforms, and over half were using three or more. CRMs are