Tag: chief

Innoveo Appoints Ashish Jha as First Chief Marketing Officer

Jha brings over 20 years of experience in strategic marketing and communications, including nearly 15 years in the insurance and financial services industry. Prior to joining Innoveo, he was the Chief Marketing and Communications Officer at SE2, a leading life insurance third-party administrator. Under his leadership, SE2 transformed its branding and received significant recognition for its innovative marketing and thought-leadership efforts. Prior to SE2, Ashish held marketing leadership roles at organizations such as Tata Consultancy Services, Majesco, and Mastek.

“I am pleased to welcome Ashish to Innoveo,” said Amir Gaffar, CEO of Innoveo. “Ashish’s extensive experience in leading strategic

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DXC Technology Welcomes Brenda Tsai as Chief Marketing and Communications Officer

TYSONS, Va.–(BUSINESS WIRE)–DXC Technology (NYSE:DXC), a leading technology services company today announced that it has appointed Brenda Tsai as Executive Vice President and Chief Marketing and Communications Officer. Tsai will report to DXC President and Chief Executive Officer Mike Salvino. Tsai will be responsible for leading all areas of the DXC global marketing and communications function.

“Brenda is a strategic, result-oriented leader who brings deep marketing experience to DXC,” Salvino said. “She’s an outstanding addition to our leadership team and will play an integral role in helping to drive DXC’s continued transformation and next level of

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Cardlytics Announces Peter Chan as Chief Technology

Former Amazon and Yahoo Executive With 20+ Years in Advertising Tech Experience Leads Cardlytics’ Ad Platform Evolution

ATLANTA, June 07, 2021 (GLOBE NEWSWIRE) — Cardlytics, Inc. (NASDAQ: CDLX), one of the largest digital advertising platforms, today announced the appointment of Peter Chan as its Chief Technology Officer. Chan joins Cardlytics from Amazon to lead all engineering and technology as the company continues its evolution and integration following the recent Dosh and Bridg acquisitions. Based in San Francisco, Chan will lead the technology organization as it continues to transform the Cardlytics self-service advertising platform to empower marketers and enhance the bank

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How an SEO Product Manager Can Be Your Chief Problem Solver

In search, it doesn’t matter what you know but what you ship. Implementation is the hill great SEO ideas die on.

Is that the case because “executives simply don’t value SEO?”

No!

It’s a matter of good management. Most ideas simply fail because they’re unclear to others, don’t have a significant opportunity size, and success isn’t well-defined.

SEO professionals are subject matter experts. We dip into many roles but chronically don’t have enough time or expertise to manage every SEO project from A to Z.

As consultants, the matter is even more complicated because they’re paid to give recommendations, not

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CoSoSys Appoints New Chief Technology Officer and Chief Marketing Officer

CoSoSys, a leading Data Loss Prevention (DLP) vendor, announced that it appointed Jonathan Orford as Chief Technology Officer (CTO) and Tim Deluca-Smith as Chief Marketing Officer (CMO). The hires come after a landmark year for CoSoSys’ expansion fuelled by the shift to remote work and a surge in demand for data security solutions.

Endpoint Protector by CoSoSys is an enterprise-grade DLP solution that combines high-grade security with simplicity and provides advanced protection for enterprises.

Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI

“Jonathan and Tim join at a pivotal moment for the business. Over the last

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Oversight Hires Cloud Technology Veteran Chris Juneau as Chief Marketing Officer

ATLANTA–(BUSINESS WIRE)–Oversight, the global leader in spend management and risk mitigation technology, today announced the hiring of Chris Juneau as the company’s first chief marketing officer. With more than 19 years of experience at SAP® Concur®, Juneau brings deep industry expertise and proven leadership and will drive Oversight’s marketing strategy across channels and geographies.

This strategic hire marks another major addition to the Oversight executive team, as the company accelerates its investment in growth and scales its marketing initiatives. The Oversight brand is solidifying its role as a global leader in the spend risk marketplace through

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