Google makes it easy to find what you’re looking for, no matter how granular your search might be. Unfortunately, the other side of that coin looks a lot different for new brands. Unless you know what you’re doing in regards to search engine optimization, it’s almost impossible to be found right away—even by people who are looking for exactly the service you provide.
That’s why you’ve got to set up your SEO right the first time, even before your site goes live or you post a single teaser on social media. That can be the toughest part of online marketing,