Tag: brands

Discuss.io Launches Mobile Screen Share App for Brands to Understand Critical Consumer Experiences in Real-Time | State

SEATTLE, April 6, 2021 /PRNewswire/ — Discuss.io, the leading enterprise-level smart video platform for conversations that count, today announced a crucial expansion of its research capabilities with the launch of Mobile Screen Share. The new platform addition, which is available for iOS and Android, allows research teams and consumers to share their mobile screens inside of a meeting room, enabling access to the mobile screen of the respondent and their real-time movements on their device. The tool creates an entirely new opportunity for brands and agencies to understand mobile consumer behavior first-hand, with the ability to see

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Yum! Brands to Acquire Leading Omnichannel Ordering and Marketing Platform Company

LOUISVILLE, Ky., & TEL AVIV, Israel–(BUSINESS WIRE)–Yum! Brands, Inc. (NYSE: YUM) today announced that it has acquired Tictuk Technologies, a leading Israeli omnichannel ordering and marketing platform company. The addition of Tictuk to Yum! Brands’ technology portfolio will give the Company the ability to offer more ways for consumers globally to access and order its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands through some of the world’s most popular social media and conversational platforms. Today’s announcement marks Yum! Brands’ second technology investment this month to continue accelerating its digital innovation strategy.

Founded in 2016,

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LexisNexis And Appdetex Form Alliance To Protect Global Brands In Europe From Brand Abuse In Digital Channels

LONDON and NEW YORK, March 24, 2021 /PRNewswire/ — LexisNexis Legal & Professional, a leading global provider of legal, regulatory, business information and analytics, and Appdetex, a global brand protection leader and expert in online detection, assessment, and enforcement of online infringement, today announced a strategic alliance to bring Appdetex digital brand protection solutions to global brands in Europe and the Middle East. The alliance combines the strong global presence of LexisNexis® with best-in-class solutions from Appdetex that automate finding and removing malicious online brand impersonators swiftly to minimize financial and reputation damage.

“With the accelerated

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Technology and Services: how both can work together to deploy a best-in-class data marketing approach for brands and publishers | mediarithmics | Open Mic

We are currently moving into a world where 3rd party cookies will disappear and marketing projects, centred around 1st party data, will become increasingly more common. With these changes almost upon us, clients are starting to investigate how they can leverage their own data assets to deliver further value across a broad range of use cases including acquisition, retail media, retention, personalisation, upsell and more. However, in order to deploy an advanced data marketing project, clients need to devise a strategy in-line with their business requirements first.

The rise of specialist consultancies

Over the past few years, there have been

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