Tag: brand

With Her Fashion And Beauty Strains, Naomi Osaka Builds A Personal Brand

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The Most Recent Thing In Fashion? Old Garments

And the talk is more likely to continue, as long as … Read More


WINDTRE Launches Breakthrough Digital Brand with MATRIXX Software | Business

FOSTER CITY, Calif.–(BUSINESS WIRE)–Apr 28, 2021–

MATRIXX Software, a global leader in 5G monetization for the communications industry, today announced it has extended its partnership with Italy’s WINDTRE to power its digital mobile brand, Very Mobile. As the first-to-market in Italy with an app-based mobile service, Very Mobile has used the agility and flexibility enabled by MATRIXX to disrupt the market. Benefiting from strong growth at launch, Very Mobile is one of the nation’s fastest-growing mobile brands. MATRIXX and WINDTRE have recently completed a seven-year extension of their partnership.

“For Very Mobile to fulfill its mission and disrupt the

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Here are 7 types of images every eCommerce brand needs | Depositphotos | Open Mic

At a time when most companies have switched to eCommerce and consumers have to make choices based on what they see on the web, the selection of relevant, high-quality visuals is a key for success. Why, you ask? Because, according to a much-cited statistic, 63% of people believe that photographs are more important than product descriptions, and 53% say that they pay more attention to images than ratings or reviews.

What this means is that a business that devotes time to the scrupulous selection of visual content could be more appealing to consumers online, and will likely increase conversion rates

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Momentum Commerce, a Technology-enabled Marketing Services Firm Launches to Support Brand Growth on Amazon, Instacart, Walmart.com and Target.com

Momentum Commerce will support brands on all major digital retail platforms with a specialization on Amazon, Instacart, Walmart.com, and Target.com. The firm launches with the force of a twelve-person landing team and the support of ten clients spanning hardline, softline, and consumable categories.  

Shea, who spent the last three years advising brands as the Chief Growth Officer of an Amazon Advertising software platform, says, “The market is in flux.  2020’s accelerated adoption of digital retail has upended traditional patterns of brand discovery, transaction, loyalty, and competition. This poses an existential challenge for traditional manufacturer brands that have historically gone to

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LexisNexis And Appdetex Form Alliance To Protect Global Brands In Europe From Brand Abuse In Digital Channels

LONDON and NEW YORK, March 24, 2021 /PRNewswire/ — LexisNexis Legal & Professional, a leading global provider of legal, regulatory, business information and analytics, and Appdetex, a global brand protection leader and expert in online detection, assessment, and enforcement of online infringement, today announced a strategic alliance to bring Appdetex digital brand protection solutions to global brands in Europe and the Middle East. The alliance combines the strong global presence of LexisNexis® with best-in-class solutions from Appdetex that automate finding and removing malicious online brand impersonators swiftly to minimize financial and reputation damage.

“With the accelerated

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