Tag: Alphabet

Google’s rebounding ad revenue spells big 4Q for Alphabet

SAN RAMON, Calif. (AP) — Google’s digital advertising empire is regaining the momentum it lost during the pandemic’s early stages as its YouTube video service matures into a major marketing magnet and other companies pour more into promotions aimed at cooped-up consumers with money to spend.

The comeback highlighted the latest quarterly results released Tuesday by Alphabet Inc., Google’s corporate parent.

As usual, Alphabet generated all but a small fraction of its revenue from Google’s internet-leading ad network, while other companies in its portfolio were mostly a financial drain.

Alphabet earned $15.2 billion on revenue of $56.9 billion during the

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