Tag: Africa

How Do Technology Brands Take Advantage of Content Marketing? – IT News Africa

Most technology businesses are well aware that in order to survive and thrive in today’s ultra-competitive environment, a certain amount of their budget must be dedicated to advertising online

The ideal scenario would be for an IT company to advertise on some of the top online technology news outlets so their message can be seen by millions of eyeballs every single day. This massive exposure would enable practically any brand to quickly gain recognition and traction. 

Popular media outlets – like ITNewsAfrica.com, for example –  are prime candidates for online advertising, but the obvious factor that keeps

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Africa Mobile Customer Satisfaction Connected Consumer Report 2020: Mobile Market Leaders in Egypt, Nigeria and South Africa Performed Better Than Smaller Operators in 2020 in Terms of NPS – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Connected Consumer Survey 2020: Mobile Customer Satisfaction in Africa” report has been added to ResearchAndMarkets.com’s offering.

This report focuses on aspects of the Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Africa. In particular, it focuses on customer satisfaction, churn and retention-related aspects of mobile services. The survey was conducted in association with On Device Research.

Survey data coverage

The survey was conducted in association with On Device Research between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in the region.

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