Tag: Acquires

RedCloud Consulting Acquires Strategic Technology Marketing Firm BuzzBee

BELLEVUE, Wash.–(BUSINESS WIRE)–RedCloud Consulting, a Bellevue, WA boutique Management Consulting firm, announces the acquisition of BuzzBee, a strategic technology marketing and communications firm based in Seattle. BuzzBee has more than two decades of experience developing strategy and implementing communications and marketing plans for some of the industry’s best brands such as Amazon, EMC, Microsoft, Intel, HP, AMD, and Concur, adding a strong set of skills and capabilities to RedCloud’s existing offerings.

BuzzBee’s creative ethos aligns well with RedCloud’s entrepreneurial, people-first mentality to consulting – grounded in an unwavering belief in Transparency and Integrity. BuzzBee was founded

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Hotwire Acquires B2B Sales & Marketing Agency McDonald Butler Associates

LONDON — Technology agency Hotwire has acquired McDonald Butler Associates (MBA), a UK-based B2B sales and marketing agency also specialising in the technology industry, for £3.5 million.

MBA founders Maeve McDonald and Mike Butler will take on UK roles as managing consultant, account based marketing and managing consultant, respectively, reporting to UK managing director Tara O’Donnell (pictured, left).

The combined firm, including MBA’s 30-strong team, brings Hotwire’s UK headcount to more than 100 and more than 300 globally. Once all employees transfer, the MBA name will be dropped.

Founded in 2005, McDonald Butler already shares a number of clients with

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Alpine Investors Acquires Outdoor Recreation Software Leader Aspira | Business

SAN FRANCISCO & DALLAS–(BUSINESS WIRE)–Apr 23, 2021–

Alpine Investors (“Alpine”), a people-driven private equity firm committed to building enduring software and services companies, announced today it has acquired Aspira (the “Company”), a market-leading software provider for the outdoor recreation industry, from Vista Equity Partners. Alpine’s partnership will accelerate organic growth across Aspira’s business lines and provide capital for strategic acquisitions.

Headquartered in Dallas with eight offices worldwide, Aspira’s mission is to cultivate a connected world through shared outdoor experiences. It employs over one thousand team members and provides a comprehensive suite of software used to manage all aspects

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Optimizely Acquires CDP Zaius, Acquia Updates Open DXP and More News



PHOTO:
Adobe

Optimizely, a digital experience platform provider, has acquired Zaius, a customer data platform (CDP).

Zaius adds 50 pre-built connector apps, including Shopify, Snowflake and Zendesk, to Optimizely’s Digital Experience Platform (DXP). Zaius’s segmentation engine coupled with Optimizely’s behavioral data (from experiments) and transactional insights (from its content and commerce platform) provides insight aided by artificial intelligence (AI) and machine learning (ML)-driven predictions out of the box, according to company officials. Zaius also includes more than 125 pre-configured orchestration recipes.

Episerver acquired Optimizely last year and rebranded. Terms of the Zaius deal were not discussed.

In other

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Impremedia Acquires Recipes Website Comedera

Press release content from Business Wire. The AP news staff was not involved in its creation.

NEW YORK–(BUSINESS WIRE)–Feb 3, 2021–

Impremedia, the leading Hispanic Content Company, announced its acquisition of food and recipes site Comedera. Comedera joins Impremedia’s award-winning family of news and lifestyle brands.

“We are excited to bring Comedera into the Impremedia family,” said Iván Adaime, Chief Executive Officer, Impremedia. “We know Hispanic consumers are increasingly looking online for cooking solutions to make their lives easier and better, and this acquisition provides us an ideal way to address this growing opportunity.”

“Latinos are

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