
SK magic has named South Korean actor Park Seo Jun as the company’s brand ambassador for 2021. Along with the appointment, the company will also launch a new slogan, “Goodbye Old, Hello Magic.”
“We take pride in anticipating and satisfying the needs of our customers, we understand that health and safety remain as a priority for all Malaysians,” said Kim Kyung Won, Managing Director of SK magic Malaysia.
“And here is where we see an opportunity to inspire Malaysians to invest in having better quality air and drinking water at home. This is why as the premium brand and consumer choice for home appliances in Malaysia, we are excited to bring in water purifiers and air purifiers of the most advanced in technology and innovation from South Korea. We are also excited to be working with Park Seo Jun to inspire Malaysians to live a quality lifestyle.”
SK magic’s JIKSOO system is a tankless system that delivers clean and fresh water through stainless-steel waterways, a nano-filtering system, and automatic UV sterilization that eliminates bacteria.
“As an artist, it goes without saying that I hold quality at very high regard. This applies to both my work and the brands I choose to work with. I am excited to be representing a brand from my home country on an international scale,” said Park Seo Jun.
“I look forward to sharing SK magic’s mission in bringing happiness to the daily lives of all Malaysians through experiencing the latest technological advances from the brand’s product line.”
The company recently won the ‘Presidential Award’ in recognition of their brand management during the Korea Brand Awards hosted by the Ministry of Trade, Industry & Energy. In March 2021, SK magic is set to open a new brand store in Mid Valley, Kuala Lumpur.