Metaverse SEO. Many people barely know what the Metaverse is, or will become, and marketers are already working on the next step. SEO is constantly changing, think of the recent transition from typed search terms to spoken search terms. With the Metaverse on the way, the SEO world will be turned upside down. In this article, we will cover (future) developments.
What is the Metaverse?
Before we get into the part about search engine optimization, let me take you through the definition of the Metaverse. The Metaverse is a shared virtual space, which is formed by a combination of augmented reality, virtual reality, and the internet. It is a copy of our current world, but digitally.
You might think that we are almost living among the flying trains, robots, and neon-colored spaces. In fact, the foundation for this 3D world was already laid in the 1990s. Author Neal Stephenson already described a version of the Metaverse in his book Snow Crash.
Recently (October 2021), CEO Mark Zuckerberg announced that Facebook is getting a new name: Meta. It’s not just the title that changes, as the company is undergoing a complete rebrand. Obviously because Zuckerberg bets high on the Metaverse. Partly because of this, the attention for the Metaverse increased exponentially, as a result of which the crypto world also scored highly.
Thanks to my cool assignments for AllesOverCrypto.nl, I have the luxury of combining my favorite activity (writing!) with research into things like blockchain, crypto, and the Metaverse. And as you can see in the Google Trends chart below: I’m not the only one who finds this interesting.
What is SEO?
In case you’re thinking, ok, now I understand SOMETHING about the Metaverse, but what exactly is SEO? Just a recap, just for you. SEO is the same as search engine optimization, which means that we optimize your website or webshop. We use various techniques for this so that your website will rank higher in the search engines. This helps you to sell more and get more readers or registrations. In short, your conversions increase. >>> Read more
