Local Seo Boost With Google My Business
Inzane Marketing LLC
925-276-2478
If you hadn’t made your Google My Business profile, then today is the right time to do so. Google My Business has proven to be effective, especially for local businesses. The ultimate goal of every local business is to top the Google page, and that’s what Google My Business can do.
If you are new to Google My Business, here’s what you should do:
Create an account using your Gmail account
Fill up all the essential details, especially the name, address, and phone number
Verify your business
Make a business listing
How can you make sure that your GMB is optimized and gets the first local rank?
It is vital to get verified first. Verification means that your business belongs to you, and it is not a scam. Also, you need to follow the different suggestions that Google has given you. For instance, it is highly advised that you make use of your Google photos. Google My Business Photos are divided into different parts:
Logo – The logo of your business is essential because it defines your brand
Cover Photo – This photo is the one that shows in the topmost part of your listing. Choose an image that summarizes what your business is really about.
Videos – Showing your business in real action is an excellent way to inform your clients what to expect from your services.
Pictures – These are the pictures that can be seen when your business is searched. The business and the clients contribute these pictures.
What is Google My Business Photos?
Google My Business photos are the pictures that you share for your business listing. This feature allows the business to show the products, services, and other essential offers they have. It is necessary to put some photos in your GMB listing because of the following reasons:
First Impressions Last – When you want to build a good name for your business, you have to show your clients through pictures. You can show them photos of your products, your building, your office, and so many more.
Client Interaction – When your photos show what your clients or your potential clients want, they interact more with your business. For instance, they go to your website to know more about your business; they call your business trunk line or even make a purchase of your product or avail your services.
Good Photos build Rapport and Trust – Clients trust what they see in the photos that are shared. So, if you want to keep that trust, you have to keep your clients updated with the images in your business listing.
How to add photos in Google?
If you are ready to add photos to your business listing, here are the steps that you can do that:
Log in to your Google My Business Account
Or you can use your Business name to Google your Listing
At the left part, click the three-bar sign
Click Photos
Choose the different options that you wish to add from logo, cover photo, video
Save your work
6 Tips to Win On Google My Business
Follow Google’s Guidelines – Google has recommendations on what kind of photos to upload. Once they are followed, you are good to go. Make sure that the dimensions, image, and video sizes are followed so that you will not have a hard time with your photos, or they won’t be uploaded at all.
Take photos of your products, services, building, offices, and your staff. Regularly post photos. You have nothing to lose when you show your clients and potential clients what your business is all about.
Show photos that would impact your clients like staff and customers who are all smiles inside your business establishment. These smiles are what potential clients are looking for.
Geotag your photos, claim them, and make sure you add captions so that other businesses won’t use them.
Take out photos that do not say what your business is. Flag these photos, especially those that violate the terms and conditions of Google. If a client uploads this photo, report it to Google immediately so that they can take it down.
Choose to upload photos that are not edited, beautiful, and not ones that would bring a harmful impact to your business.
Can I see who viewed my Google photos?
As of the moment, Google My Business has no feature for the business to see or to know who has viewed the photos. However, Google keeps the business informed on how many views and engagements the image has. This means Google counts how many times the images were clicked on to be seen.
This gives a good impact on the business because this data informs the business if the photo is engaging enough for the viewers.
Conclusion
As business owners using Google My Business, you should not take for granted the wonders and the impact that Google My Business photos can give to your business.
To make your GMB photos work for your business, you have to add good photos regularly, and you have to make sure that they tell about your business.
