The concept of search engine optimization may seem complex, but it can be boiled down to one fundamental point. Keyword rankings. Would you like your website to appear on the first page of Google for a particular search term? In that case, you’ll want to read this article. This isn’t going to be easy unless you’re Wikipedia. However, it’s not impossible. Our team at Reckonsoft does this every day!

It takes time for a term to rank organically. The good news is that we at Reckonsoft have a few tricks up our sleeves to make the process as fast as possible. For most websites, improving rankings is the most important goal of an SEO campaign, since it is what will increase visits to their website for them. So, what does keyword ranking mean in terms of search engine optimization?

Websites will often appear in a certain position on the search engine results page for each given target keyword. Content, meta-data, inbound links, functionality, link structure, and other website aspects are measured and examined by search engines using algorithms. This is what SEO keyword ranking entails: the ability to develop, set up, and optimize a website in order to improve its search engine positions.

What is the significance of a keyword ranking?

The position of your page on the search results pages for a specific search query is referred to as keyword rankings in SEO. When people search for terms relating to the topic of your website on Google, the position in which your URL appears is your keyword ranking. Search engines typically display 10 results per page, with higher keyword ranks indicating a position towards the top of the page and lower keyword rankings indicating a position near the bottom.

On-page SEO and off-page SEO are the two types of search engine optimization strategies you can use. The two strategies must be worked on simultaneously as they go hand in hand.

On-page SEO seeks to optimize parts of your website that are under your supervision, whereas off-page SEO focuses on boosting the authority of your domain through creating content and earning backlinks from many other websites, and we at can help you gain high-quality backlinks from reputable brands at affordable prices, thereby improving your Domain Authority and Page rank.

In a nutshell, On-page factors determine what you rank for, while off-page factors dictate how high you can be ranked on the search engine results page.

Checklist for On-Page SEO: 

Title Tags

In the title tag of each page on your site, include your chosen keywords. The following are some of the recommended practices to follow:

  • Your title tags should be no more than 55-60 characters long.
  • Narrow the gap between the keyword and the start of the title.
  • Don’t overuse keywords.


Because headings are typically the largest words on the webpage, search engines give them a bit more weight than the rest of the page material. It’s a good idea to include your target keyword phrases in the headings of each web page, but make sure they appropriately reflect the other content on the page as well.

Structure of a URL

If at all possible, use keywords in your URLs. However, you should not change all of your present URLs only to include keywords. If you don’t plan on redirecting your old URLs to your new ones, you shouldn’t update them.

Alternate Text

This is important because search engines can’t see images, they only see text, and alt text is a phrase or a word that can be associated with an image so that it is indexed and recognized by search engines.

Page loading time

To provide the best user experience, Google wants to help users find what they’re looking for as soon as possible. As a result, making your pages load faster can help your website rank better in search results.

Now let’s look at off-page SEO, which is concerned with improving the authority of your domain by obtaining backlinks from other websites.

Checklist for Off-Page SEO: 


Off-page SEO is unquestionably influenced by the amount and quality of backlinks to your site. These links are seen as votes or admiration for your website, as well as a general acknowledgement of your brand. The more sites that link to your content, the more domain authority Google gives your site, which helps you rank higher. The anchor text for backlinks is also crucial. If you want to rank for a certain term, the anchor text should include the keyword.

The following are the most common type of links discovered on the internet:

  • When a user or reader links to your business as a gesture of trust and gratitude.
  • Links that are manually built: These are links that are obtained by direct link building activities.
  • self-created links: when you leave a link to your website in a review or in a web directory, a forum, or a press release.
  • Guest blogging is another great way to get backlinks for your website.

Commenting on blogs

Commenting on blogs helps to build backlinks, which in turn helps to drive visitors to your site. Although the majority of these linkages are irrelevant and so of little value, the technique is still beneficial. Commenting on other people’s blogs can assist increase referral traffic to your own.

Guest Posting

The advantages of guest posting are obvious:

  • You are able to obtain backlinks from authoritative websites.
  • People look up to you as an industry leader.
  • Your website receives a rush of targeted referral visitors.

Guest blogging is one of the most successful off-page SEO methods since it aids in both link development and reputation building. When you write a guest post for another website or blog, you may usually include a link to your own website in the article. This link adds up as a backlink for your webpage. 

Links are a major ranking element in Google, and in SEO, guest blogging provides a great opportunity to gain a link back from another website.

We’ve all heard that the 2021 upgrade is all about High DA pages ranking at the top. But don’t just take our word for it; try searching for terms like “best legal steroids,” “best testosterone booster,” “best CBD oil,” and “best CBD gummies.” One thing all of these keywords have in common is that they all have extremely high competition, making it nearly difficult to rank for them until recently.

We now have the ability to rank for large volume keywords as well, thanks to press releases and guest blogging. Simply search it will reveal how press release websites have risen to the top of search engine results pages. And we are among them. We hosted one of our clients’ material on over 400 parasitic pages.

The idea is simple: you create a blog article that meets the needs of a certain blogger and receive a hyperlink in exchange. However, the main problem is determining how to find a suitable yet relevant website for a backlink; as we all know, relevance for effective link building. The objective is to have a relevant website with strong domain and page authority, but don’t worry, that’s where Reckonsoft comes in. 

We’ve partnered with over 100+ brands and organizations who not only accept guest blogging but also provide a do-follow link in return. We are proud of our experience in this sector, having purchased 20-30 spots on most PR sites such as Metro times, Riverfront times, LA weekly,,,,,,, Miami Herald, and others we can help you get quality backlinks and good traffic for your website.

Using this technique, we at Reckonsoft have ranked numerous web pages in the top positions. With our experience and expertise in the field, we know how to pick websites for your target keywords. 

There are several criteria to consider while selecting a website for a guest post. If you publish on any site at random without knowing how to do it properly, you may end up doing more harm than good to your website and its SERP ranking. So, if you want a quick victory, then this is the method you should be using. Get in touch with us now at [email protected] and let’s discuss how we can fast track your growth! 

Published July 1st, 2021