New York City is home to the world’s largest stock market with over US$ 30 trillion worth of listed assets. New York City is also home to many multinational corporations. Nevertheless, it is the small companies that keep New York’s economy and community afloat.

New York has more than 200,000 small businesses, which employ more than fifty percent of New York’s private-sector workforce. These small businesses are also a means for business owners to increase their economic status. However, small businesses are always competing for a share of the market, especially if they belong to the same industry.

Small business owners need to take advantage of the services of companies offering search engine optimization in New York to stay above everybody else when it comes to search engine results rankings. A high search engine ranking means that your website is more visible to users. Studies have shown that the highest-ranking websites for a specific keyword will be visited by 29 percent of searchers.

 How Do Search Engines Discover and Index Your Website?

If you think you can create a website, launch it online, and wait for traffic to flow in, you are mistaken. Many small business owners have stagnant company web pages because they tried to DIY their SEO campaign. However, search engines such as Google have algorithms that use over 200 ranking factors to determine your website’s rank. However, search engines will perform these two processes first before they rank your website:

Information Crawling

Search engines have automated programs known as bots, spiders, or web crawlers that figuratively crawl all the websites launched on the worldwide web. These crawlers will visit each URL and search for relevant codes, content, and links contained in each webpage. These crawlers will then follow each link that goes from and to a webpage to discover new content.  

What SEO Does During This Process: The job of an SEO company is to make sure that web crawlers can discover the contents of your website. Likewise, SEO experts can also block crawlers from accessing and storing some parts of your website. Therefore, an SEO expert is needed so that crawlers can discover all the important contents that you want to be indexed so that users may easily find your website through search engine results.

Website Indexing and Storing

After crawlers have discovered your website, search engines will then analyze its contents for indexing. Search engines will index the contents based on keyword usages, the presence of links, and other factors.

What SEO Does During This Process: During this process, the SEO expert’s job is to make sure that your website is indexed properly using the right keywords that will correspond to searchers’ intent. For example, if you want your website to appear in SERPs for transactional intent, SEO experts will use transactional keywords such as “purchase smartphones in New York.”

The crawling and indexing processes are only the first two processes in ranking your website. Nevertheless, if a search engine cannot discover your website and does not index it properly, your website will perform poorly in search engine results.

Other Ways SEO Can Improve Your Website’s Performance

After helping optimize your website so that search engines can discover and index it correctly, SEO experts can also help increase your site’s ranking by doing the following:

On-Page SEO

On-page SEO is the term used for optimizing everything that is happening within the boundaries of your webpage, which includes:

 

o Site navigation

o Providing useful content

o Making your website dynamic and interactive for customer engagement

o Optimizing images and videos for faster loading speeds

o Improves coding to make your webpage adaptable for mobile screen loading

Off-Page SEO

Off-page SEO includes all the processes that SEO experts perform to promote your website, such as submitting articles to article-sharing websites that provide links to your webpage. Off-page SEO also includes engaging in social media platforms to give your brand added credibility and authority. 

It is important to hire a search company offering search engine optimization in New York to tweak and improve the performance of your website, especially if it has been stagnant for so long. When your on-page and off-page SEO strategies are done correctly, Google and other search engines will be able to discover your website and its contents immediately. Likewise, SEO experts will make sure that your website will get high scores on most of Google’s ranking factors.