Oprah Winfrey’s Favourite Issues 2021 Checklist dropped this week and, in a 12 months the speak present host and actor mentioned she wished to champion the perfect merchandise from small companies, Utah startup PhoneSoap scored a featured spot on the favored compendium.
“It’s been 25 years since Oprah’s Favourite Issues started,” Winfrey mentioned in a video posted with the 2021 version of the checklist. “It began as a method for me to share pleasure and gratitude to the individuals who matter most, together with yourselves.
“In honor of this milestone we’re going to go massive by focusing small. This 12 months we’re celebrating small companies. And lots of which might be owned by girls and folks of colour.”
Provo-based PhoneSoap earned its method into Oprah’s 2021 world of favor with its SurfaceSoap UV Wand, a conveyable, hand-held gadget that disinfects arduous surfaces with bacteria-killing ultraviolet gentle. The product launched on Monday, simultaneous with the discharge of the 2021 favourite issues and was amongst simply eight merchandise that made it to the tech part on an inventory that features 110 advisable merchandise in 10 classes.
PhoneSoap started life as a proposal in a BYU enterprise program over a decade in the past that might go on to launch a debut product that mixed a telephone charger with UV cellphone disinfection. Since then its choices have expanded to incorporate disinfecting gadgets for bigger objects, filterless air purifiers and now, the UV wand.
PhoneSoap co-founder and President Dan Barnes mentioned this wasn’t the primary time his firm has labored with Winfrey.
“We’ve labored with Oprah earlier than, in 2019,” Barnes mentioned. “We had been featured in her summertime favourite issues checklist that 12 months.”
This time round, Barnes mentioned Winfrey’s group reached out to PhoneSoap over the summer season to see what they needed to supply. The corporate despatched out the brand new SurfaceSoap wand for evaluate and, in September, realized that they had made it on the massive vacation checklist.
“It’s an honor to be chosen for Oprah’s checklist,” Barnes mentioned. “It comes with quite a lot of power and quite a lot of pleasure.”
The UV wand is rechargeable and may disinfect nonporous arduous surfaces in a matter of seconds, Barnes mentioned. The gadget, which retails for $199.99, is accessible on Amazon (the sponsor of Winfrey’s checklist this 12 months) and through the PhoneSoap web site.
Barnes mentioned curiosity in PhoneSoap’s disinfecting gadgets has soared amid the COVID-19 pandemic and elevated considerations about disinfecting the issues individuals are available contact with frequently.
“Our gadgets actually aren’t meant for germaphobes,” Barnes mentioned. “They’re meant for these trying to construct on wholesome life.”
He added that the prior expertise was positively a lift, however mentioned each product should nonetheless earn Oprah’s seal of approval.
“She goes with manufacturers she trusts and is aware of,” Barnes mentioned.
The twenty fifth version of Oprah’s Favourite Issues features a document variety of objects that vary from clothes, house items and private care to tech devices, meals objects and present concepts for kids and household pets.