NEW YORK – July 6, 2021 – Forbes Chief Revenue Officer Jessica Sibley today announced that Lynn Schlesinger, who formerly held the position of CMO, has been appointed Chief Customer Experience Officer (CxO), a new role reporting to Forbes’ Chief Technology Officer Vadim Supitskiy. And Sherry Phillips, a long time Forbes veteran, has been promoted to Chief Marketing Officer.
“After reflecting on everything we’ve accomplished thus far this year, these new executive appointments will allow us to continue to position our business for growth opportunities that further align with company-wide priorities,” said Jessica Sibley. “Our future is optimistic with many exciting plans to scale, build new businesses as well as create recurring revenue models for Forbes. We are committed to being a best-in-class content, information, technology, marketing and sales organization with data at our core, creating loyalty and engagement across every growing and multi-faceted customer base.”
In the newly created role, of Chief Customer Experience Officer, Lynn Schlesinger will deliver growth by connecting with customers across the Forbes brand. Schlesinger will further develop marketing, sales and data operations while using data to drive business results by embedding customer-centric strategies across the entire company leading to sustainable plans for the business, products, brand and organization.
“We’re excited to have Lynn become more integrated on the tech side,” said Vadim Supitskiy. “The role will unify technology, revenue, product and editorial initiatives through the lens of the customer and Forbes’ audiences while further developing marketing, sales and data operations.”
This newly established role was strategically created to reinforce Forbes as a data-driven information company. We’ve announced several initiatives over the past few months, including ForbesONE and Forbes Demand Engine, each demonstrating Forbes’ ability in utilizing data to connect marketing partners with the right segments to help them achieve their business goals. Schlesinger will use her unique expertise in data insights and analysis to interpret and market the robust data that Forbes collects through all platforms and key communities.
Sherry Phillips, who most recently served as the company’s Senior Vice President of Forbes LIVE, will assume the role of Chief Marketing Officer. As CMO, Phillips will continue to report Forbes’ CRO, Jessica Sibley. In addition to overseeing Forbes LIVE she will now also oversee Brand Strategy, Integrated Marketing and Design. In her more than 20 years at Forbes, Phillips has proven success in building trust with clients and has the customer-centric approach to grow revenue to benefit our business. She has held multiple strategic positions, including the Publisher of Forbes Life magazine, integrated sales and digital sales positions. Sherry’s leadership as SVP of Forbes LIVE, has played a pivotal role in ensuring that Forbes’ events business continues to succeed and grow while navigating the path to virtual and hybrid events. As CMO, Phillips will oversee all brand and demand marketing that allows marketing partners to deeply engage and connect with Forbes coveted communities.
Leann Bonanno, formerly VP of Forbes LIVE and Content Partnerships, will now lead Forbes’ Events business as Group VP of Forbes LIVE. Bonanno will now oversee sponsorships, programming, audience development and event production. Leann, with over 15 years of experience at Forbes, has had unrivaled success in developing and fostering relationships with our clients and marketing partners.
Within the memo Sibley also announces the promotions of Shae Carroll to Vice President, Social Sales and Matt Herrmann to Vice President, Creative and Design Solutions.
Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most-influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 140 people worldwide every month through its trusted journalism, signature LIVE and Forbes Virtual events, custom marketing programs and 32 licensed local editions in 71 countries. Forbes Media’s brand extensions include real estate, education and financial services license agreements. For more information, visit the Forbes News Hub or Forbes Connect.
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