Business analytics service provider Aunalytics is launching its first formal partner program in a move to accelerate adoption of its cloud data analytics platform through managed service providers, ISVs and technology partners.
The debut of the Aunalytics Alliance Partner Program comes on the heels of the company’s February acquisition of data accuracy technology developer Naveego, a move that expanded the capabilities of Aunalytics’ data management services.
With the new program Aunalytics expects to drive increased sales of its data analytics solutions and services through the channel. The company pointed to research from MarketsandMarkets that forecasts the global business intelligence technology market, including software and services, will grow at a CAGR of 7.6 percent from $23.1 billion in 2020 to $33.3 billion by 2025.
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Aunalytics provides data analytics services, what the company calls “insights-as-a-service,” based on the company’s cloud-native Aunalytics Data Platform and its universal data access, advanced analytics and AI capabilities. The platform unifies disparate data silos into a single record of accurate, actionable business information.
The company also offers its recently debuted Daybreak datamart system with industry-specific data models and built-in queries and AI. The acquisition of Traverse City, Mich.-based Naveego bolstered Aunalytics’ software portfolio with data integration and data quality management technology.
Aunalytics, based in South Bend, Ind., already works with partners including managed services providers who provide the company’s data analytics services to their customers and ISVs who build analytical solutions on the Aunalytics platform on an OEM basis.
The company also partners with a number of major technology vendors, including Alluxio, Cisco Systems, Citrix Software, Microsoft, Oracle, Sophos, Veeam Software and VMware, to integrate its data platform with their software.
Aunalytics, which has its own services operation, often works with partners to create custom solutions tailored for the needs of clients, both enterprise customers and – especially – midmarket customers, in specific vertical industries. (Most of the company’s actual sales are direct.)
“The overall goal has always been [to] put together the right combination of technology, tools and experts to meet the clients with a custom solution for what they need,” said Katie Horvath, Aunalytics marketing vice president (pictured), in an interview with CRN. “And I think we can best achieve that through partners. We’re stronger together.”
But until now the company has not had a formal partner program. With the launch of the Aunalytics Alliance Partner Program the company plans to give ISV, MSP and technology partners more dedicated resources and support to drive sales of Aunalytics services.
The program will specifically offer sales and technical training, opportunity registration, what the company describes as “attractive margins,” and marketing and promotions assistance including market development funds.
“We are creating a marketing machine over here at Aunalytics,” Horvath said.
A major aspect of the program is to ensure that partners, especially ISVs who develop solutions on the Aunalytics Data Platform, have access to the vendor’s Innovation Lab and other development resources. Building data models into ISV solutions that correspond with the Aunalytics Data Platform is key.
“They get the benefit of our expertise there,” Horvath said.
Horvath said that while Aunalytics is always on the lookout for new partners, new partner recruitment is not one of the major goals for the new program.
“We are pleased to announce our inaugural Alliance Partner Program to expand our footprint into new geographies and markets and to ensure our partners are well positioned to capitalize on this burgeoning market opportunity for competitive differentiation and competitive advantage,” Aunalytics chief operating officer Terry Gour said in a statement.