How marketing will change for contractors during the Biden administration
Every presidential transition brings change. But President Biden’s new administration may provide the biggest case of whiplash this city has seen since, well, the last presidential transition.
For federal contractors, a new administration means new priorities and new leaders. It also means a fresh approach to marketing to get their attention.
Nearly two years ago, I shared my secrets for reaching the federal decision-maker and those tactics haven’t changed, despite a pandemic. Feds are still people too, listening to podcasts and using