Category: Technology

How Hot Is Ad Tech? According To LUMA, It’s Raining Billion-Dollar Transactions

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined.

“We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week.

Multiple paths to get to $1 billion exist: IPOs, SPACs and acquisitions – often by public companies flush with cash from spiking valuations.

In Q1, those billion-dollar transactions included

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Global Self Service Technology Market Report 2021 Worldwide Market by Size, Share, Trends, Growth Factors and Leading Players with Detailed Analysis of Industry to 2028

The Global Self Service Technology Market Report recently published by Market Research Inc. is a professional and in-depth study on the current state of the industry. Different exploratory techniques such as qualitative and quantitative analysis have been used to give data accurately. For a better understanding of the customers, it uses effective graphical presentation techniques such as graphs, charts, tables as well as pictures. The report is studied with various aspects of the existing industries such as types, size, application, and end-users. It examines the market industries to get better insights for improving the performance of the companies.

Request to

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The 4Ps of sales effectiveness

We all know the story — a lead finds your website, explores your marketing materials and requests follow-up for your sales team in order to learn more about how your offerings could help them.

But we also know it’s not always that simple. While we’d hope that your team members would follow up with this lead quickly to drive the conversation forward, sales teams often fall short with their responses and leads are sometimes lost in the mix altogether.

In truth, it takes speed, persistence and tact to engage a lead in a two-way conversation. The more effective a sales

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And now, gobar-paint: Technology solutions and good marketing are the key

Based on the price paid for cow dung right now, estimates are a farmer can earn an additional Rs 30,000 per year from each cow.

Some months ago, MSME minister Nitin Gadkari launched an organic paint made from, if you please, cow dung; roughly 150-170 kg of cow dung is required to produce 500 litres of ‘prakritik’ paint. The Khadi and Village Industries Commission (KVIC) that produces ‘prakritik’ paint has a 500 liter-per-day facility at Jaipur right now; while this is to be doubled by the end of May, six more 500 litre-per-day plants will be set up in Odisha,

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Hologram Wins 2021 IoT Evolution Industrial IoT Product of the Year Award

Hologram Wins 2021 IoT Evolution Industrial IoT Product of the Year Award
Hologram’s Hyper Honored for Exceptional Innovation

CHICAGO (April 2, 2021) –  Hologram, a global cellular platform for IoT, announced that Hyper has received a 2021 IoT Evolution Industrial IoT Product of the Year Award from IoT Evolution World, the leading magazine and website covering IoT technologies. 

Hyper is Hologram’s eUICC SIM platform that turns connectivity into software. Hyper helps companies scale faster across any market globally by providing over-the-air coverage updates. Hyper offers flexibility in coverage, performance, and pricing for IoT projects.  

“We’re honored that Hyper

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How marketing will change for contractors during the Biden administration — Washington Technology


How marketing will change for contractors during the Biden administration

Every presidential transition brings change. But President Biden’s new administration may provide the biggest case of whiplash this city has seen since, well, the last presidential transition.

For federal contractors, a new administration means new priorities and new leaders. It also means a fresh approach to marketing to get their attention.

Nearly two years ago, I shared my secrets for reaching the federal decision-maker and those tactics haven’t changed, despite a pandemic. Feds are still people too, listening to podcasts and using

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