Category: Technology

15 Ways To Make Ads More ‘Local’ When Serving A Large Market

From developing community partnerships to earning word-of-mouth support, implementing a localized marketing strategy can help boost visibility and build a loyal customer base. However, this task can be difficult if a business serves a larger market, has a broad customer base or operates in multiple geographic locations.

Fortunately, you don’t have to be local to give your marketing efforts a local touch and focus. To help, 15 members of Forbes Agency Council share how you can make your advertising more “local,” no matter how wide and varied your audience may be.

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Global Haptic Technology Market By Component, By Feedback Type, By End User, By Region, Industry Analysis and Forecast, 2020

New York, Feb. 25, 2021 (GLOBE NEWSWIRE) — announces the release of the report “Global Haptic Technology Market By Component, By Feedback Type, By End User, By Region, Industry Analysis and Forecast, 2020 – 2026” –
It offers two types of haptic feedback viz. tactile feedback and force feedback to the users with a sense of touch by applying forces, vibrations, and motion of the users. The Haptic technology finds potential application in joysticks, controllers and steering wheels, and future video games. Moreover, this technology improves the experience of users by engaging sound, light, and touch which permit

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New Research Details Continued Misalignment Between Sales & Marketing; Lack Of Technology Integration

With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is not just a hot topic  it’s a fundamental part of running a successful business. According to the Revenue Marketing Report 2021 by Copper & Outfunnel, revenue growth is 73% more common in companies with sales and marketing teams that work together effectively.

To conduct the report, the companies surveyed 302 professionals: 151 salespeople and 151 marketers. The key findings include:

  • Nearly half of sales and marketing professionals still don’t feel that they are well-aligned;
  • Unhappiness from both marketing and
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Southern Utah’s tech community growing as more companies join Tech Ridge

ST. GEORGE, Utah — The future is looking bright for Southern Utah’s tech community.

Already there are four companies signed on to be a part of Tech Ridge, an area being developed on the west side of St. George.

Fox 13 News / Google Maps

The companies that are there or are in the process of building their offices are Zonos, Vasion, BusyBusy, and Intergalactic (formerly Airborne ECS).

“Typically if a company became really successful in the past in St. George you needed to move to Salt Lake City so you could recruit the right

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Five Tips For Strengthening Your B2B Marketing In 2021

Katie Jansen is CMO at AppLovin, a mobile app technology platform with powerful, integrated solutions that grow developers’ businesses.

For many businesses, 2020 was a challenging year, with many having to make quick changes and pivots as the pandemic intensified. 

2020 is now behind us, but there are lasting impacts, and teams are now focused on new goals and milestones ahead. The urgency for remote teams to be more resilient and high-functioning is important now more than ever. This year we will see the ongoing impact the pandemic has on consumer behavior and it will be an opportunity

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Technology and Services: how both can work together to deploy a best-in-class data marketing approach for brands and publishers | mediarithmics | Open Mic

We are currently moving into a world where 3rd party cookies will disappear and marketing projects, centred around 1st party data, will become increasingly more common. With these changes almost upon us, clients are starting to investigate how they can leverage their own data assets to deliver further value across a broad range of use cases including acquisition, retail media, retention, personalisation, upsell and more. However, in order to deploy an advanced data marketing project, clients need to devise a strategy in-line with their business requirements first.

The rise of specialist consultancies

Over the past few years, there have been

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